THE AI CREATIVE SPRINTThis wasn't just a simple tutorial; it was a high-energy creative sprint. The mission? To prove anyone could build a killer brand from scratch using Picsart's AI. This wasn't just a brief; it was a challenge to ignite a non-designer audience.
Goal: To create a piece of hands-on,
lo-fi, product-demo content in a UGC style.
The brief was to target a Gen Z audience and other non-designers, showing them how to build a business brand using Picsart's AI tools.
I plunged headfirst into my own passion: vinyl. I didn't just demo the tools; I conceptualised and built a full brand, "Vinyl Junkies," live on camera, designing its logo from a blank slate.
But I didn't stop there. To prove the tool's real-world power, I pivoted and designed a high-impact banner for Tate McRae's new album, So Close To What.
This wasn't just a project; it was an obsession to fuse authentic creative with the product's raw speed.
vinyl junkiesThe execution was all about raw energy. The style is deliberately
fast-paced, a direct hit for a "test-and-learn" social feed. This is lo-fi by design, built to cut through the noise and resonate with an audience that smells inauthenticity a mile away.
The result? A piece of high-impact, performance-focused YouTube video that shows I can translate a technical brief into an electric, human story.
